Even before getting your badge for the event, the first question you have to ask is: “What is your company’s goal for participating in the trade show?”. Is it marketing? Sales? Generating leads? The launch of a new product? Market … Continue reading How to measure your ROI for a trade show ?
Everyone knows Germany – it is impossible to miss out on the largest and most competitive economy in Europe, with its population over 80 million inhabitants and its significant political influence over all its neighboring countries. German are good at … Continue reading Top 10 biggest German trade shows and trade fairs