To remain up-to-date about the trade show industry, we need to read blogs and information websites dealing with it as often as possible. We consider some of them really helpful and decided to thanks their owner and share their content through this post. The ones we handpicked offer radical points of view, invite experts or provide analysis about long-term trends. To make it short, they have unique qualities.
TSNN - Trade Show News Network
Lot of experts from the whole industry write articles for this blog. So you can find here a lot of articles from a broad range of topics from the impact of globalization on the event industry to tips to beat fatigue during events.
Must read: Booth Staffing Tips for the Digital Era
Web-based version of a reference trade show paper magazine. It focuses solely on exhibitors but gives the most in-depth advices and tips for them. Lot of handful tips on how to behave and interact with people at a show.
Must read: Case study, Recipe for success
The Tradeshow Network Marketing Group
On this blog, you can find very concrete and actionable tips on how to enhance your trade show presence to increase return.
Scanalytics is excellent to deeply understand how a small detail can have a big impact how your trade booth is viewed by the visitors.
Must read: Psychology of Colors: The Trade Show Floor
Skyline trade show tips
This blog discusses a lot of different topics. What we especially enjoy is that they cover very specific topics so that you can easily decide whereas you want to take a particular action or not.
Must read: The Hidden Value of Trade Shows is Very Real
This blog definitly looks old-fashioned but his owner is what we can call an absolute expert of the trade show industry. It is always nice to find truly knowledgeable people writing for the community.
Must read: 35+ Items to Have in Your Tradeshow Tool Kit
This blog is not the one you visit to get daily updates on the industry but the one you visit to better understand it. Articles are soldomly posted but some of them introduce key topics regarding trends and forecasts for the trade show industry. It is the perfect one to form an idea about what trade shows will look like in future years.
Certainly the most beautiful blog of the industry and that is obviously a real plus! It focuses on marketing and design. A lot of topics discussed on this blogs are not discussed on other ones. It is always nice to read something really new.
This one is quite recent but seems to be on the best possible track. It covers ordinary topics but also includes a highly valuable serie of articles called "Meet the experts" which is always very interesting.
The Skyline Newsletter
One last thing, the newsletter issued by Skyline allows you to get notified everyday about trending articles regarding trade shows. With this one, we have for missing relevent trends in our industry!
That is the list we wanted to share. If you think some other blogs should be included, please tell us. We would love to discover them!